E-Commerce And Digital Economics

E-Commerce And Digital Economics

  • 100% Online
  • Live and recorded tutorials
  • 24/7 access for one year
  • Scalable to train the team.
  • Individualized or individual courses.
  • Mobile learning experience through the APP.
  • The course that plants trees in name of your organization.
  • Fun and much more …

Prepare your organization for the challenges of the 21st century

Companies and organizations have to face two big challenges today. One is digitalization and the second is sustainability. Knowing the digital world and understanding digital strategies is key for companies to survive in a market that is increasingly changing.

New products come out faster and faster and the international competition is bigger. The new “digital natives” audiences knows the digital world perfectly and expects from a company that not only knows it but also can apply best practices. Therefore an online marketing and / or a digital business is necessary to adapt to this new economic environment.

The course is designed to transmit the knowledge, tools and skills necessary to face this change and to prepare the organization for the digital world and the challenges of the 21st century

 

Objectives and results

The course objectives are to create a knowledge base about the challenges of the 21st century in the digital world. As one pillar of sustainability has to be the economic, this course wants to transmit the knowledge necessary for the change in the organization against digitalization. More importantly, this course has a very practical approach to acquire the key capabilities.

We will know the platforms, e-shops and “must have” elements of a website to understand the basis of electronic commerce. Then you will go into detail in the types and tools of online marketing. This will be known the good Web design for e-commerce, SEM / SEO, social media, content marketing and story telling as well as Online Branding and online reputation.

To handle the change you need to measure the change. Therefore, we will see how digital analytics applied to a digital business works and we will know different KPIs of electronic commerce

To better understand the key elements for an online marketing strategy and / or digital business we go into detail in case studies. To conclude the issue of sustainability and ethics online we present that it is a sustainable and ethical marketing.

As a result of all this work, a practical workshop designed to meet the real needs of the company will be carried out in the final project.

Throughout the course, homeworks will be carried out on each concept or issue explained.

Outline

"Electronic commerce and the digital economy. - Prepare your organization for the challenges of the 21st century."

Lesson 1: Introduction to the digital economy & introduction to online marketing theory
Lesson 2: Platforms, e-shops, “must have” Web
Lesson 3: Types of strategies and Online Marketing Tools I (Web design for ecommerce, SEM / SEO, Adds on social networks)
Lesson 4: Types of strategies and Online Marketing Tools II (Content marketing and story telling, Online Branding, Online Reputation)
Lesson 5: Digital analytics applied to an e-commerce / KPIs E-commerce
Lesson 6: Digital business strategies and models: Success stories I
Lesson 7: Digital business strategies and models: Success stories II
Lesson 8: Marketing 3.0, sustainable marketing and digital ethics

Practical Part
Lesson 9: feedback and advice
Lesson 10: Handing In and presentation

  • Start Date 01/02/2020
  • Duration 10 weeks
  • Requirements

    Bachelor's degree or higher or professional experience over 5 years

    Target Group: Who is it for?

    • Managers
    • Directors
    • CSR Managers
    • Employees

     

  • References

    Different study materials

  • Progress Evaluation

    • Homeworks
    • Individual Final Project

  • Certificate

    • Attendance certificate.
    • Tree Planting Certificate

  • Teacher

    Dr. Philipp Schuster

    • Doctor of Economics.
    • Founder and Director of Seeds for Sustainability.
    • Permaculture designer.
    • Expert in Corporate Social Responsibility.

  • Individual Price 1000 € ( 250 € every additional employee )
  • Group price 750 €
  • Ask for our discounts for individuals, self-employed and sustainable companies.

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